The role of public service announcements in our media culture is to inform the audience, or the public about certain problems that are going on in the world around us. These are usually important issues such as drinking and driving, drug addictions, or things as easy as just buckling your seat belt. This not only educates teens and adults but also the younger audience!
The topics my group thought of were the normal ones such as texting and driving and drinking and driving but then we decided upon the topic of the importance of eating breakfast every morning. Because you cannot be successful without eating breakfast, and skipping meals, especially breakfast, can end up really hurting you in the long run. Breakfast gives you the brain power to energized and ready to learn in school or at work. Our plan to show our PSA is by comparing two different scenarios of one girl who starts her day off by eating breakfast and another girl who started her day off by not eating breakfast. Our group equally played a role in deciding what we wanted to do a PSA about and how we were going to show our subject in a video. We put ideas on a sheet and decided between them as group.
Friday, October 29, 2010
Thursday, October 14, 2010
Blog Post #2
Q: Think about an effective advertisement or media campaign. Why is it effective? How does advertising play a role in what you buy?
The most effective advertisement that is on television right now would have the be the "Above The Influence" ads. They really speak out to teens about how bad drinking and doing drugs is for you. There are several different ads that can really hit home with different people. There are some that are comical and some that are serious. I feel they are effective because it shows situations that teens have to deal with in real life such as going to a party and seeing everyone under the influence of drugs and alcohol and four or five teens who aren't, and it just shows how ridiculous you look when you are under the influence. At the end it says "If you are not in control, then who is?" and that really speaks out to me because drugs and alcohol take over who you really are and make you someone that you don't necessarily want to be. This advertisement does not play a role in what I purchase but it does play a role in what I do. I stay "Above The Influence."
The most effective advertisement that is on television right now would have the be the "Above The Influence" ads. They really speak out to teens about how bad drinking and doing drugs is for you. There are several different ads that can really hit home with different people. There are some that are comical and some that are serious. I feel they are effective because it shows situations that teens have to deal with in real life such as going to a party and seeing everyone under the influence of drugs and alcohol and four or five teens who aren't, and it just shows how ridiculous you look when you are under the influence. At the end it says "If you are not in control, then who is?" and that really speaks out to me because drugs and alcohol take over who you really are and make you someone that you don't necessarily want to be. This advertisement does not play a role in what I purchase but it does play a role in what I do. I stay "Above The Influence."
Wednesday, October 13, 2010
First Blog!
Q: What have you learned from the last two MTN presentations. What clip do you plan on using for your visual communications critique? Why is media literacy important?
From the last two MTN presentations I have learned a lot about how important angles are in a video. It really adds to the video and makes it more interesting for the viewer. I plan on critiquing the "Above The Influence" commercials. I am really interested in this campaign because it's something teens really need to take in to account, to not be under the influence of drugs or alcohol when you are under-aged. Media literacy is important because it's important to have a real message about what you are talking about to your viewers so they can come away with a sense of what you are trying to put out there.
From the last two MTN presentations I have learned a lot about how important angles are in a video. It really adds to the video and makes it more interesting for the viewer. I plan on critiquing the "Above The Influence" commercials. I am really interested in this campaign because it's something teens really need to take in to account, to not be under the influence of drugs or alcohol when you are under-aged. Media literacy is important because it's important to have a real message about what you are talking about to your viewers so they can come away with a sense of what you are trying to put out there.
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